dipb2b Business Lead Use Policy

1. Purpose

This policy explains how businesses may use student lead information received through dipB2B.

By accessing or exporting leads, you agree to this policy.

2. Lead Types

dipB2B may provide two broad types of leads:

Soft Intent Leads: students who opened or viewed an offer.

Hard Leads: students who performed a stronger action such as pressing Copy Code, Claim Offer, Open Link or another selected CTA.

3. Permitted Use

You may use lead information only to respond to the specific offer or campaign for which the student showed interest.

You may contact the student about:

• The selected offer

• Redemption steps

• Booking or visit details

• Clarification about the campaign

• Reasonable follow-up related to that offer

4. Prohibited Use

You must not:

• Sell leads

• Rent leads

• Share leads with unrelated third parties

• Add students to unrelated marketing lists

• Spam students

• Use leads for unrelated WhatsApp broadcasts

• Use leads for unrelated SMS/email campaigns

• Upload leads to external advertising audiences

• Use leads to infer sensitive traits

• Combine leads with illegally obtained data

• Contact students after they opt out

5. Exported Files

If you download leads as CSV or XLSX, you are responsible for:

• Keeping files secure

• Sharing only with authorised staff

• Not forwarding files unnecessarily

• Deleting files when no longer needed

• Preventing unauthorised access

• Reporting any leak or misuse to dipB2B

6. Retention

Lead data should not be kept longer than necessary.

Unless the student becomes your customer or longer retention is legally required, lead data should ordinarily be deleted within 180 days after the campaign ends.

7. Student Opt-Outs

If a student asks you to stop contacting them, you must stop promotional contact related to that lead.

If a student asks for deletion, you must reasonably comply unless retention is legally required.

8. Data Breach

You must notify dipB2B promptly if student lead data is lost, leaked, accessed by an unauthorised person or misused.

9. Enforcement

Violation of this policy may lead to:

• Warning

• Lead access removal

• Offer rejection

• Account suspension

• Account termination

• Legal action

• Indemnity obligations

Last updated: 14 July, 2026